New FTC Guidelines for Affiliate Marketers and Bloggers
This week, the Federal Trade Commission issued revised guidelines for internet marketers (i.e. bloggers, affiliate marketers, YOU…) who use testimonials, endorsements, reviews or any other form of comment or social proof apparently, in their marketing. Here’s my opinion for now: “Wait until the dust settles before you panic.” I’ve received more than a few... [Read more]
Just One More Day… A Short Story
by Steven J. Odette Many years ago, I heard a very old man, a previous prisoner of war, share his heart-wrenching experience… there was nothing obviously unique or extraordinary about him, nothing apparently special or superhuman yet, as he spoke he explained that he had survived more than five long years… FIVE YEARS… in SOLITARY confinement as a prisoner of war. I’m sure... [Read more]
“But Steve, I Can’t Afford Coaching!”
I absolutely, 100%, relate. In fact… it’s one of the worst positions to be in — to need help, want help, even know who can help you, but not have the resources to be able to GET the help you need. I understand this issue from both sides… I’m a coach and I’ve been (and still am) a student looking for just the right coaches to help me get to that next level, understanding... [Read more]
Copywriting Matters…
I was an entrepreneur for over two decades before I even heard the word “Copywriter.” Today, when I tell people what I do for a living (from the comfort of my own home office in front of a computer) and mention the word ‘copywriter,’ almost to a person, they respond with some comment similar to “Oh, yeah (pause) you help people get stuff copyrighted… uh…... [Read more]
Internet Marketing For Beginners…
Where to begin… where to begin? I’m certain that the answer to that question is different for each person who is interested in using the internet to market an existing business or book, product, or service… or for those of you who are looking to break free of your job or make some extra money online as absolute entrepreneurial beginner. Answering the question will go a lot smoother... [Read more]
Your Website’s Words = Profit or Not?!
Have you ever been to a website where finding the order button or contact information is like looking for a needle in a haystack? I have, and it’s frustrating. Have you ever been to a website because an ad or link or friend convinced you that it had a product or service that you needed or wanted… but when you got to the site, you left without buying anything? I have, and it makes me... [Read more]
