Your Website’s Words = Profit or Not?!
Words Matter...
Have you ever been to a website where finding the order button or contact information is like looking for a needle in a haystack?
I have, and it’s frustrating.
Have you ever been to a website because an ad or link or friend convinced you that it had a product or service that you needed or wanted… but when you got to the site, you left without buying anything?
I have, and it makes me shake my head and wonder what the owner of the website was thinking.
“If I go to a website, I’m interested in what they have to offer… If I leave the site without buying, it’s because I wasn’t convinced that it was what I was looking for or that I could trust the person selling it to me… more often than not.”
Do people go to your website and buy what you are offering or do they leave without taking action?
Here’s the logic.. if a website is good enough or interesting enough for me to visit it, then I’m engaged enough to buy something there when I do.
Is your website setup to take advantage of my interest?
So often, especially with small business websites, I see a pretty site with lot’s of nice graphics and pictures of the owners or bright, rich, colors and “Look at Me!” branding… with a whole lot of words that usually have the terms; me, mine, I, my, our, etc. peppered all throughout.
Blah, blah, blah… See Ya..
Really, who cares about YOU? Also, I might be impressed with your rich looking design and I might even tell my friends about how “cool” your site is.. but if you don’t sell me something, I’m simply not going to buy it!
What? You thought that just because I came to visit I should beg you for the opportunity to pull out my credit card because your site is so pretty? Get real.
“I don’t mean to be so harsh, but the fact is if you don’t sell your visitors something, your competition will.”
People are generally not going to your website about diet programs or your decorating services to just look at your pretty website graphics… they are probably interested in losing weight or decorating their home or office, right?
Why make it so hard for them to buy then?
Worse yet… why have poorly written copy (the words on your website) that talks nice, is fuzzy and friendly, tells them all about YOU and DOESN’T SELL THEM WHAT YOU HAVE that can truly help them?!
Ugh! and UGH! again…
Even non-profit organizations, political websites or spiritual websites who sell feel-good to the “Burkenstock / Hairy Armpit” vegetarian earth-friendly crowd are still in the business of selling something – even if it’s just a different way of thinking.
So, if you’re going to put up a website and take all of the time, energy, and resources to do so… why not also take the time to put words on your website that help your visitors to take action… do something… buy something… from you that will improve their lives? Like your product, idea, guidance or service?
Oh, and after you take the time to write the words using all of the psychological triggers and tactics to help your visitors make a decision to get happily involved with your product, service, organization, or whatever… that a professional copywriter like me can provide for you without all of the effort… do one more thing for yourself and for your visitors.
Put your “Call To Action” button or request front and center where they can see it…PLEASE!”
Then, add your contact information somewhere also, so they can see that you are a real person and feel confident and comfortable making a decision to buy whatever it is that you are selling and get happily involved with you and your company.
That’s what makes your website work… and how you can stay in business. By getting the order through great copy, using the right words, creating the most vivid pictures in your prospects minds-eye of owning your product or service or being a part of your community.
No pretty graphic or “Me” copy will work for you the way well written words (even if you deliver them in VIDEO format!) can…
And, if you find words don’t come easily to you, contact a copywriter, you might be pleasantly surprised to discover how much value we can bring to your bottom line or how much more effectively your ideas can become viral.
What is your experience? What are you doing on your website to help you increase your buyers? Sound off below… and I’ll gladly post my comments right back at you!
“Dedicated to your success.. how can I be of service?”
